Is your business missing out on the benefits of Google Ads?
Over the past 10 years New Zealand businesses have made a unanimous shift away from Yellow Pages to the web - the material evidence is a greatly diminished Yellow Pages at the bottom of your drawer or recycling box. Many of those businesses have reinvested their former Yellow Pages budget into Google Ads, with a desire to get the very most out of their online presence on Google.
Why? - Because over 90% of internet searches are done on Google.
Google has evolved to make the ads on local New Zealand service search results more and more prominent, to the point where businesses that don't have Google Ads - are guaranteed to be losing out.
This desktop computer screenshot shows a standard local service search result on Google.co.nz.
All of the highlighted results are Google Ads.
There is every likelihood that a potential customer will find what they are looking for in these results at the top of page 1, without needing to look any further.
Is your business one of these on a relevant search result for your industry and area?
As mobile technology has become an easy and affordable way for nearly all New Zealander's to access the web. Googles presence is now literally within arm’s reach 24/7.
Google Ads are every bit as prominent on mobile devices as they are on desktop computers.
So when your customers turn to their phone or tablet for your service - the chances are that unless you have Google Ads - your business is failing to get immediate exposure.
Google Ads is extremely efficient compared to the hit and miss nature of traditional forms of advertising. Your ads only come up for people actively searching for you product or service. And as Google Ads is a pay per click system - you are only charged when a user clicks your ad.
With Google Ads you have the control to target your customer for the services or products that matter most to your business, in the right place, at the optimum time. If done with care, this can even include your competitors’ names, brands and promotions.
The position of your ad in the Google Ads auction is based partly on how much you are willing to pay per click and also on the quality of the ad and ad formats you use. Google makes no secret that it shows more useful ads in higher positions, even if you have lower bids, so with a limited budget you can at least compete by having high quality ads and ad formats.
There is now a lot of Google Ads competition, but the opportunities remain because many existing Google Ads accounts are DIY jobs, or are not managed by a professional - if they are managed at all.
We are fully certified Google Ads partners, with over a decade of industry experience.
Our Google Ads agency performance scorecard ranks us in the Top 5% of agencies worldwide.
Screenshot taken - March 2016
To read about what to expect from your Google Ads partner, read this guide from Google: Working with Third-Parties >
“Since moving to Slice of Pie Google Ads our rankings have improved to first or second in all key word related ranking reports, and we have quadrupled the traffic through our website.
We feel that while other companies are floundering in the market at the moment we are experiencing growth due in no small part to our advertising with Slice of Pie.
We would highly recommend to any business thinking of making the change to get on board.”
Complete Heat, Auckland
Bridgeman, Shelley: Yellow Pages - 'wasteful and inconvenient'
Drinnan, John: Second restructuring of debt for Yellow Pages
Taranaki Daily News: Phone book getting smaller and smaller
Gulliver, Aimee: Phone books may be phased out
Google: About cost-per-click (CPC) bidding
Research New Zealand: A Report on a Survey of New Zealanders’ Use of Smartphones and other Mobile Communication Devices 2015
[http://www.researchnz.com/pdf/Special Reports/Research New Zealand Special Report - Use of Smartphones.pdf]: page. 2, para. 1